Everyone knows Jamie Oliver and his School Dinners program here in the UK. However he is now trying to do the same in the US. He won a TED Talk award, which this speech is for. TED Talks are basically the American version of The Do Lectures. Inspirational talks and lectures on a variety of topics. Jamie is trying to make change to the way kids eat at school and at home, and pushing for an American equivalent of EU food labelling. Its a huge task but as he says its about small steps spreading.